![]() ![]() The major recommendations in this report are the committee that should be formed so that it can guide the organization in the process of growth and expansion (Marcus, 2004, 130). SWOT analysis and BCG Matrix have been emphasized and has come up with the opportunities, threats, weakness and threats facing the company. ![]() This has made the company to gain competitive advantage (Cheng, 2007, 55). The report has also focused on competitive position and the strategies the company has employed. The analytical methods used were the SWOT analysis, BCG Matrix through observation, qualitative and quantitative methods. In addition, it clarifies the challenges and possible solutions. The paper "SWOT Analysis and BCG Matrix - Amazon Business " is a good example of a business case study. This report has emphasized on the Amazon business and how it has emerged as the leading electronic company in the world. ![]()
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